Established in 2004, Persia Khodro is responsible for the sales and after-sales services of BMW and Mini cars in Iran. Having gone through ups and downs in the business, it became one of the subsidiaries of Farzanegan Fars Nikoo.
Under the supervision of Farzanegan Fars Nikoo, Persia Khodro has a strong presence in the imported automobile market. After the managerial changes, the new management team of Persia Khodro diversified its cars, improved after-sales services, and supplied original and German made spare parts. Hence, the company could achieve an important position amongst its customers and in the imported automobile market. During all these years and despite the difficulties of business conditions in Iran, the company has offered a wide range of sales conditions, a variety of after-sales services, and other service to keep the market of BMW and Mini in high demand.
Like all international companies in the automotive industry, in addition to selling bran new cars, Persia Khodro has also started selling certified used cars under the subsidiary brand, Premium Selection, in which used BMW and Mini cars are available and presented in the market after technical and quality evaluation by the company's experts. For this, the company offers instalment plans to its customers.
In addition to the main activities related to sales and after-sales services of cars, other activies are of great importance for the company. For instance, Persia Sign is active in selling spare parts and accessories. Persia Tuning also performs in car tuning. Apart from these, Persia Classic is active in BMW and Mini classic cars restoration. Finally, PersiaTu is active in the supply of lifestyle accessories.
Moreover, all the dealerships and after-sales centers provide services with the highest standards in accordance with the criteria approved by BMW Group of Germany. Taking this approach, Persia Khodro after-sales service segment has been able to acquire first place recognition for Iran Standard & Quality Inspection Co (ISQI) in after-sales service sector. In addition, there are plans to expand the activities and improve the level of customers' access to after-sales services. Persia Khodro has made the necessary plans to expand the network and add new dealership all throughout the country.